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Orange. Tiger. Flame. Apricot. Candlelight. Sunrise. Amber. Pumpkin. Orangutan. Sherbet. Goldfish. Monarch. Ginger. Carrot. Basketball. Melon. Papaya. Salamander. Starfish. Tangerine. Peach.
Orange is vibrant. It’s hot, healthy, fruity and engaging – but it can be abrasive. It’s a polarising colour. People either love it or detest it. Orange is the only colour of the spectrum whose name was taken from an object, the popular fruit – the orange. In nature it’s the colour of vivid sunsets, fire, vegetables, flowers, fish, and many citrus fruits. In our contemporary world, orange is the colour of marmalade, Halloween, traffic cones, life rafts, and Twisties. Orange symbolises energy, vitality, cheer, excitement, adventure, warmth, and good health. Darker oranges offer a sense of comfort; some are spicy, some are earthy. Lighter oranges are soothing and healthy. Orange is the new black.