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Sunshine. Pineapple. Banana. Lemon. Mango. Rubber duck. Sunflower. Egg yolk. Daffodil. Smiley face. Sponge Bob. Canary. Goldilocks. Honey. Gold. Marigold. Straw. Tropicana.
Yellow is the most luminous of all the colours of the spectrum. It’s the colour that captures our attention more than any other colour. In the natural world, yellow is the colour of so many flowers and fruits. In our contemporary human-made world, yellow is the colour of the yellow brick road, the Tour de France winner’s jersey, happy faces, post its, and signs that alert us to caution. It’s the colour of happiness, and optimism, of enlightenment and creativity, sunshine and spring.